Project:
House of Yes Rebrand
Client:
House of Yes
House of Yes are a collective of creatives, performers and innovators who live to support artistic expression, performance, nightlife and community. Their home is the House of Yes in Bushwick Brooklyn – A venue and incubation space fueled by passion and designed to inspire. They build intimate experiences, spectacular entertainment, killer parties and outrageous events anywhere and everywhere.
House of Yes undertook a much need visual update from their vibrant grassroots beginning. As House of Yes grew their needs for a more defined yet dynamic system became increasingly important. The new visual identity aimed to celebrate the fun, eclectic feel of their graphic precedent in a more sophisticated approach. Inspired by neon lights, psychedelia and Art Deco the graphics were created to match the energy and spectacle of the YES community itself.
